Chrome is getting 3 new GenAI features

Google Chrome, the widely used web browser, has recently introduced a suite of new generative AI features aimed at enhancing the user experience on Macs and Windows PCs. These features are part of Chrome's M121 release and are designed to make browsing more personalized and efficient. Here's an overview of the AI-powered capabilities that users can look forward to:

AI-Powered Writing Helper

The AI-Powered Writing Helper is an upcoming feature that will assist users in drafting text on the web. Whether it's for forum posts, online reviews, or other written content, this tool is designed to help users write with more confidence. It is similar to Google's experimental AI search experience and is expected to be available in the next month's Chrome release.

Theme Creator

The Theme Creator feature uses Generative AI to enable users to create personalized themes for Chrome. Users can select a subject, style, mood, and color based on their preferences, and the AI will generate a unique theme that matches these selections. To set up an AI-created theme, users can navigate to the "Customize Chrome" panel, choose "Change theme," and then "Create with AI".

Tab Organizer

The Tab Organizer is a feature that uses AI to suggest and create tab groups based on the user's open tabs. This helps manage multiple tasks simultaneously and keeps the browsing experience organized. Chrome will automatically suggest names and emojis for these groups for easy identification. Users can right-click on an open tab and select "Organize Similar Tabs" to use this feature.

These generative AI features are currently available in the US and can be accessed by signing into Chrome, going to Settings, and navigating to the "Experimental AI" page. However, it's important to note that these features are experimental and are not available to enterprise and educational customers at this time.

The introduction of these AI features in Chrome is part of a broader trend of integrating AI into web browsers to improve functionality and user experience. As AI technology continues to evolve, we can expect to see even more innovative features that make our interactions with the web more intuitive and personalized.